Branding is critical to your long term success. A lot of people think of branding as logo development. But in reality, branding is managing the thoughts and feelings of your customers to ensure that you are what they desire.
- Keep it simple: One simple idea that is clear and consistent in delivering superior service is enough. Care to be unique: A brand should create a unique image in the market to make it stand out from among the competitors.
- Make it happen: A brand knows and meets their customers’ needs.
- Built on a solid foundation: A brand should be well-managed to establish the identity of the company in the market and should be rooted in strong core values to yield customer satisfaction.
- Be consistent and sincere: A genuine brand lives and breathes their story. It is evident in their consistency on their passion and performance. It shows in the delivery of the promise they make to their employees and customers, therefore, encouraging employees to perform well in their works and building love and trust in customers.
- Be confident. Always. Confidence plays a massive part in the success of any business.
Seed marketing and social proof
Social Proof is one of the best weapons of influence; it’s the entrance measure of acceptance of a notion, product or service. Buyers constantly are looking for social proof as a part of the validation of their decision.
We help companies to accelerate this process by facilitating seed marketing. When it comes to social validation, seed marketing helps brands to plant their roots firmly and grow.
Common marketing vehicles used for social proof and seed marketing are:
- Partners websites
- Educative content on own websites
Guidelines for validation techniques
You can use many techniques to help the potential buyers validate your company efforts. Take a look at this short list of the most effective techniques:
- Providing valuable and educative contents on the company website
Companies are often so focused on their products or service that they forget to consider their customers’ needs. Buyers have limited attention and they want immediate answers. When you provide them with rich information by creating valuable contents that will help answer their queries and even add to their knowledge about what they are searching.
- Being visible
People read and visit other websites including social media to read about the solutions to their problem. If they find social proofs that confirm their feeling, your chances grow tremendously. This will either break or make you. So make sure that your credibility and success stories are searchable and visible on the web.
- Being Consistent
What often disappoints customers is the inconsistency of companies on what they promise and what is actually delivered. They are trapped in believing the notable marketing of the company but then do not meet expectations. Validation involves consistency with what was promised from what they’ve read and researched.
Making the Brand Storytelling work
The foundation of every successful company is built with a strong and relevant brand story. Basically, every business is a story. The brand story accounts for the reasons why your business exists and therefore creates value. As you create your story, you slowly build up your company.
Successful companies have influential and lasting stories. How efficiently you tell your story will determine if people will listen or leave. It is the core of your company that when managed well, puts your company on the pedestal of success. A brand story should be kept interesting and regularly updated in its telling.
The story does not focus on the specifics of the company, where is it located, when did it started or how many does it employ, but rather it highlights the essence of the company. In every thriving company is a “why” – the reason for its existence.
Ready to create your own brand story?
Here are a few important points to remember:
- Can you identify your company story and to whom it is addressed?
- Are you consistent in telling your story with everyone including your employees?
- Does your story contain what is real and authentic about your company?
- Is your story appealing to your audience?
- Do you act on what you’ve promised in your message?
Ultimately, people want to listen, spread and engage in a company with a great story.